A creative partnership proposal

Marketing as premium as the coverage.

Social, film, referral and mail creative for HomeSaife, built in your brand and around your plan.
HomeSaife is a working title. We'll work with you on the new brand as it takes shape, and everything here carries over to it.
FABLE8 Prepared for the HomeSaife team
October 2026
HomeSaife×FABLE8
02 · What we'd make

One creative team for every channel in your plan.

California's high net worth market has been all but abandoned. Here is how HomeSaife shows up as the premier alternative.
01

Social

Launch-ready Instagram and LinkedIn, then a steady monthly feed: explainers, homes, films.

BuildsDigital trust
02

Campaign films

A recurring series with one face for every coverage problem, cut for paid and organic.

MovesRebuild Gap Checks
03

Referral kit

Lunch & Learn decks and one-pagers for wealth managers, private bankers, luxury realtors and jumbo mortgage brokers.

MovesPartner referrals
04

Invitation mail

The invitation, the personal link and the video it opens on.

MovesChecks per 1,000 mailed
05

Your new brand

We work with your rebrand as it lands, from name and identity to voice, and carry every film, post and ad into it.

BuildsOne consistent brand
Fable8 · Proposal
Confidential · October 2026
HomeSaife×FABLE8
03 · Your Instagram, at launch
Social · mockup

Your first nine posts.

Three kinds of post, in rotation, so the feed reads as one brand.
BLUEPlain-spoken explainers in your type.
HOMESThe houses you insure, shot like they deserve.
FILMSThe campaign, cut to Reels.
homesaife
Home insurance for California's $3M+ homes. Agreed replacement cost.
See if your home qualifies
Homes
Explained
Films
Claims
The FAIR Plan stops at $3M.Your home doesn't
"Shame you're never here."
Agreed replacement cost, explained.1 of 5
"Your call is very important to us."
Three upgrades that can lower your premium.Hardened homes
By invitation only.Link in bio
Fable8 · Proposal
Confidential · October 2026
HomeSaife×FABLE8
04 · Your LinkedIn

Where wealth managers and realtors already are.

HomeSaifeInsurance · California
Many California homes are now worth more than the FAIR Plan will cover. Five slides for your clients on the $3M gap.
Your clients' home is worth $6M. The FAIR Plan covers $3M.The $3M gap · 1 of 5
LikeCommentRepostSend
HomeSaifeInsurance · California
Meet the FAIR Plan cap. He's very comfortable in your clients' second home, up to a point.
LikeCommentRepostSend
Fable8 · Proposal
Confidential · October 2026
HomeSaife×FABLE8
05 · Campaign films

Two demo films, made for you.

One deadpan actor plays each coverage problem. HomeSaife gets the last word. Each film comes in a full cut and a 10-second cut.
The Cap · second homes above $3M
Hold Music · families at home
Fable8 · Proposal
Confidential · October 2026
HomeSaife×FABLE8
06 · Three ways to launch

Three ways to launch.

Each price covers everything: films, ads, media, the team, and the move into your new brand.
Pilot · 2 weeks

Prove the funnel

$5,000
  • Both demo films, plus shorter versions
  • 8 static ads in your brand
  • Instagram and LinkedIn, launched
  • A Rebuild Gap Check landing page
  • Google and Meta ads, media included
  • Email follow-up and a results readout
10 to 50 leadsand a real cost per lead
Scale · 4 weeks Recommended

Scale what works

$12,500
  • Everything in Pilot, plus a third film
  • More budget behind the channel that won
  • Letters and matched ads to 400 $3M+ homes
  • Briefings for wealth managers and realtors
  • LinkedIn ads aimed at those partners
  • A press push on the FAIR Plan rate rise
40 to 150 leadsat a lower cost per lead
Flagship · 3 months

Own the category

$25,000
  • Everything in Scale, as a five-film series
  • Cuts for six markets, Tahoe to Malibu
  • Two mail waves and streaming TV
  • A credit-bearing webinar for planners
  • Fire safety partnerships and local print
  • Three months of social
100 to 300 leadsplus a referral engine
A lead is a homeowner who completes the Rebuild Gap Check. Ranges are modeled from platform benchmarks, and every option ends with a readout of cost per qualified $3M+ homeowner.
Fable8 · Proposal
Confidential · October 2026

Sophistication,
reliability, expertise.
In every post.

Your brand system is ready, your first posts are drafted, and two films are already made. Pick a launch and we start this week.
Talk to Fable8
FABLE8 Proposal · HomeSaife
October 2026 · Confidential